Google Adsense is one of the hassle-free way to make money online. But, to get a stable income from Adsense, you need good traffic, well optimization and more than that, the basic understanding of it. I’m sharing here my personal understanding of how Google AdSense works, so you can get to know the real fact behind it. This is completely from my personal understanding and experience.
I get few emails and comments about less earning from AdSense, mainly the low CPC. No matter how good traffic and CTR they have, but the final earning is still less because of less CPC.
You must understand the basic process behind Google AdSense, such as how it works, from where Google gets money, why CPC is not stable and how others are making more money than you with less traffic.
Google AdSense is Google’s advertising program for publishers and webmasters who can make money by showing ads on their websites/blogs. It’s a PPC (Pay Per Click) program which pay you when someone (genuine click from genuine reader!) click the ads on you site. Each click may pay you differently depending on how much the particular advertiser is paying to Google.
Google Adwords is another part of same Google advertising program which works for advertisers who want to advertise through Google. So, basically Google Adsense shows ads on your site, which are received from advertisers through Google Adwords.
I found an very informative infographic shows the process of Google Adwords. Even though, it shows how Adwords works, but you will get some good ideas of Adsense too, because both are directly connected.
